Discuss your project
Event & Entertainment

Run events with less manual coordination.

Events concentrate bookings, payments, staff and suppliers into short, intense periods. We help organizers and venues connect these operations and see what each event brings in.

Saturday concert · Main hallIllustrative example
Tickets sold1 840
Checked in1 512
Gates open4 of 4
On sale
Reminders
Check-in
Live
Reconciled
Gate A · scansLive
Catering supplierOn site
Bar paymentsSyncing
Photograph — event team at a venue entrance
01Industry context

Event & Entertainment today.

Event organizers, venues, festivals and entertainment companies work in cycles: long preparation, a short peak, then reconciliation. Coordination often happens across separate tools, messaging apps and spreadsheets, which makes each event harder to run and harder to analyze.

Typical organizations
Event organizers and agenciesVenues and cultural spacesFestivals and live entertainmentConference and trade show organizers
02Common operational challenges

Where operations lose time and money.

01Bookings, ticketing and access managed in separate tools
02Activity peaks around each event
03Manual coordination of staff, suppliers and artists
04Little data on attendance and revenue per event
05On-site payments that are hard to reconcile
04Example technological solutions

Technology that fits the sector.

01Booking and ticketing platformOnline sales, capacity management and payment in one place.
02Event management back-officePlanning, suppliers, staff schedules and tasks for each event.
03Check-in and access controlMobile scanning at entrances, with live attendance figures.
04Attendance and revenue dashboardsRevenue, attendance and costs per event, available the day after.
Illustrative scenario

A venue hosting several events a month

Today

Tickets are sold on one platform, guest lists are kept in spreadsheets, and supplier coordination happens by phone. After each event, the team spends days reconciling sales and costs.

With connected operations
01Bookings, ticketing and access move to one connected system.
02Confirmations, reminders and staff schedules are sent automatically.
03Revenue and attendance per event are visible the next morning.

This scenario is illustrative. It describes a typical situation in the sector, not a PraxyNova client or project.

05Potential performance indicators

What we would measure.

Indicators are selected with you during the Diagnose stage, and a baseline is measured before anything changes.

Attendance rateAttendees checked in compared with tickets sold.
BaselineMeasured at diagnosisTargetAgreed with you
Revenue per eventTicketing and on-site revenue, net of costs.
BaselineMeasured at diagnosisTargetAgreed with you
Check-in timeAverage time for an attendee to enter.
BaselineMeasured at diagnosisTargetAgreed with you
No-show rateShare of ticket holders who do not attend.
BaselineMeasured at diagnosisTargetAgreed with you
Cost per attendeeTotal event costs divided by attendance.
BaselineMeasured at diagnosisTargetAgreed with you
Time to close an eventDays needed to reconcile sales and costs.
BaselineMeasured at diagnosisTargetAgreed with you
Event & Entertainment

Let's look at how your organization operates.

Tell us about your organization and its priorities. We will come back to you to arrange a first conversation.

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