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Digital Experience & Design

Digital tools designed around the people who use them.

When customers or staff struggle with a digital tool, adoption falls and support requests rise. We study how people use your services and design interfaces that are clear and consistent.

From wireframe to interfaceIllustrative example
Wireframe
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01Business challenges

Situations this service addresses.

01Low adoption of a new toolThe software works, but teams avoid it.
02Frequent support requestsUsers call or write because they cannot complete simple tasks.
03Inconsistent interfacesEach product looks and behaves differently.
04An outdated websiteThe website no longer reflects what the organization does.
02Our solutions

How we address them.

Good design is measured by what people manage to do. We test with real users before anything is built.

01
Understand the usersInterviews, observation and analytics show how people use your services and where they struggle.
02
Design and test earlyPrototypes are tested with real users before development starts.
03
SystematizeA design system keeps interfaces consistent and speeds up development.
03Detailed capabilities

What the work covers.

01
User researchInterviews, observation and analysis of existing usage.
02
Journey mappingThe steps users go through, and where they drop out.
03
UX design and prototypingInteractive prototypes tested with users.
04
Interface design and design systemsVisual design and reusable components.
05
Website designCorporate and product websites.
06
Usability and accessibility testingTests with users and checks against accessibility standards.
What you receive
Research findingsJourney mapsInteractive prototypesDesign systemSpecifications for development
Included where relevantTraining & knowledge transferSupport, maintenance & continuous improvementHow these work across services
04Expected benefits

What should improve, and how we measure it.

Targets are agreed with you during the Diagnose stage, against a measured baseline. We do not promise figures before we have seen your data.

Higher adoption
IndicatorActive users
Fewer support requests
IndicatorSupport requests per user
A consistent brand experience
IndicatorComponents reused across products
Faster development
IndicatorTime from design to release
05Relevant industries

Where this service applies.

06Our approach

How an engagement runs.

Every engagement follows the PraxyNova Performance Method. For this service, most of the work happens in the highlighted stages.

About the method
01DiscoverUser research and journey mapping.
02DiagnoseIdentify inefficiencies, bottlenecks, and opportunities.
03StrategizeExperience principles and priorities.
04EngineerPrototypes, testing and interface design.
05MeasureUsability tests and usage analytics.
06OptimizeContinuously improve business operations.
Experience & Design

Let's discuss your project.

Tell us about your situation and your objectives. We will come back to you to arrange a first conversation.

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